[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rinkl.cz\/co-je-to-pr-clanek\/#Article","mainEntityOfPage":"https:\/\/www.rinkl.cz\/co-je-to-pr-clanek\/","headline":"Co je to PR \u010dl\u00e1nek","name":"Co je to PR \u010dl\u00e1nek","description":"Kdy\u017e se \u0159ekne reklama, v\u011bt\u0161ina z n\u00e1s si p\u0159edstav\u00ed nejsp\u00ed\u0161e tu televizn\u00ed. Hned pot\u00e9 mo\u017en\u00e1 tak\u00e9 ty barevn\u00e9 v novin\u00e1ch a \u010dasopisech. Ov\u0161em existuje je\u0161t\u011b … ","datePublished":"2020-01-07","dateModified":"2020-01-07","author":{"@type":"Person","@id":"https:\/\/www.rinkl.cz\/author\/#Person","name":"","url":"https:\/\/www.rinkl.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ccdd701717dc93db07d73e0c11dbbb8b91524cccc3bfbd3baea83667a3ebf5d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ccdd701717dc93db07d73e0c11dbbb8b91524cccc3bfbd3baea83667a3ebf5d6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rinkl.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rinkl.cz\/wp-content\/uploads\/img_a379293_w3850_t1590666845.jpg","url":"https:\/\/www.rinkl.cz\/wp-content\/uploads\/img_a379293_w3850_t1590666845.jpg","height":0,"width":0},"url":"https:\/\/www.rinkl.cz\/co-je-to-pr-clanek\/","about":["Business"],"wordCount":436,"articleBody":"       Kdy\u017e se \u0159ekne reklama, v\u011bt\u0161ina z n\u00e1s si p\u0159edstav\u00ed nejsp\u00ed\u0161e tu televizn\u00ed. Hned pot\u00e9 mo\u017en\u00e1 tak\u00e9 ty barevn\u00e9 v novin\u00e1ch a \u010dasopisech. Ov\u0161em existuje je\u0161t\u011b jeden typ tiskov\u00e9 reklamy, kter\u00fd je pon\u011bkud subtiln\u011bj\u0161\u00ed a m\u00e9n\u011b n\u00e1padn\u00fd. Je j\u00edm PR \u010dl\u00e1nek. Zkratka PR je z anglick\u00fdch slov Public Relations, tedy Vztahy s ve\u0159ejnost\u00ed. U n\u00e1s se v\u0161ak stal p\u0159edev\u0161\u00edm ozna\u010den\u00edm ur\u010dit\u00e9ho typu propagace. Nej\u010dast\u011bji ji najdeme v nejr\u016fzn\u011bj\u0161\u00edch \u010dasopisech, a to bez ohledu na jejich zam\u011b\u0159en\u00ed. O co se tedy v\u016fbec jedn\u00e1?  Jde o \u010dl\u00e1nek, kter\u00fd propaguje ur\u010dit\u00fd v\u00fdrobek, av\u0161ak tv\u00e1\u0159\u00ed se tak, jako by byl b\u011b\u017en\u00fdm \u010dl\u00e1nkem dan\u00e9ho \u010dasopisu, a\u0165 u\u017e stylem psan\u00ed \u010di grafikou. Na prvn\u00ed pohled se nezd\u00e1, \u017ee jde ve skute\u010dnosti o propagaci, a ne zkr\u00e1tka o dal\u0161\u00ed \u010dl\u00e1nek, kter\u00fd byl pro dan\u00fd \u010dasopis naps\u00e1n. To v\u0161ak znamen\u00e1 to, \u017ee jej n\u011bkte\u0159\u00ed lid\u00e9 mohou br\u00e1t v\u00e1\u017en\u011b, nebo\u0165 si neuv\u011bdom\u00ed, \u017ee se jedn\u00e1 o placenou propagaci, kter\u00e1 se nijak neodli\u0161uje od t\u011bch velk\u00fdch barevn\u00fdch reklam, kter\u00e9 b\u011b\u017en\u011b p\u0159eskakuje. To tak\u00e9 znamen\u00e1, \u017ee tito lid\u00e9 budou t\u00edm, \u017ee to p\u0159e\u010dtou, v\u00edce ovlivn\u011bni a je mnohem v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee si dan\u00fd produkt koup\u00ed. Zvl\u00e1\u0161\u0165 kdy\u017e to bude naps\u00e1no v \u010dasopise, kter\u00e9mu d\u016fv\u011b\u0159uj\u00ed. Zde se nab\u00edz\u00ed ot\u00e1zka, zda se nejedn\u00e1 ve sv\u00e9 podstat\u011b o podvod na nic netu\u0161\u00edc\u00ed ob\u010dany. \u010c\u00e1ste\u010dn\u011b ano, jedn\u00e1. Je sice pravdou, \u017ee tyto \u010dl\u00e1nky mus\u00ed b\u00fdt ozna\u010deny, aby bylo jasn\u00e9, \u017ee se jedn\u00e1 o reklamu, av\u0161ak tato ozna\u010den\u00ed b\u00fdvaj\u00ed naps\u00e1na mal\u00fdm p\u00edsmem a jsou velmi snadno p\u0159ehl\u00e9dnuteln\u00e1. Nen\u00ed t\u0159eba dod\u00e1vat, \u017ee jsou to p\u0159edev\u0161\u00edm star\u0161\u00ed ob\u010dan\u00e9, kte\u0159\u00ed na tento trik nalet\u00ed nej\u010dast\u011bji. Pr\u00e1v\u011b oni si obvykle neuv\u011bdom\u00ed, \u017ee se nejedn\u00e1 o nic jin\u00e9ho, ne\u017e o klasickou reklamu, jak\u00fdch vid\u00ed denn\u011b v televizi mraky, a ne o v\u00e1\u017en\u011b m\u00edn\u011bn\u00fd \u010dl\u00e1nek. Typick\u00e9 je pro n\u011b to, \u017ee dan\u00fd v\u00fdrobek sice p\u0159\u00edmo nevychvaluj\u00ed, jak b\u00fdv\u00e1 zvykem, av\u0161ak podsouvaj\u00ed n\u00e1m jeho u\u017eite\u010dnost a to, \u017ee je to ta nejlep\u0161\u00ed varianta, bez kter\u00e9 se neobejdeme. Proto bychom m\u011bli d\u00e1vat dobr\u00fd pozor a nev\u011b\u0159it v\u0161emu, co p\u0159e\u010dteme.                                                                                                                                                                                                                                                                                                                                                                                          4.4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je to PR \u010dl\u00e1nek","item":"https:\/\/www.rinkl.cz\/co-je-to-pr-clanek\/#breadcrumbitem"}]}]